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Digital Signage: Placement of Screen Defines Success

Despite the evolution of the internet and the shifting of most businesses from having brick-and-mortar outlets to just running an online store, it does not necessarily mean that boutiques and shops will become obsolete. They may face some challenges, especially in the area of advertising, but technology is also evolving to provide them with answers. One of which is digital signage. These eye-catching screens that you see in many business premises are very popular mediums now in advertising a product or service. They are not only present in shops and stores, but even in clinics, schools, airports, and train stations.

digitalDigital signage may simply be a screen that displays images and videos of the product or brand, but there are innovations now that allow viewers to interact with the display such as the case of touchscreen technology. Whichever you choose, one thing is for sure – digital signs can definitely catch the attention of passersby and prompt them to make a beeline to your shop. To get this result, however, your screens should be cleverly positioned to capture the attention of your target audience.  Your digital signage must be strategically positioned to allow maximum exposure so that you can achieve your desired results.

signage1There are many variables to consider when finding the right place for your screen and it is best to tackle them one by one. Before going there, you need to realize that the screens are immobile fixtures. They are installed on the wall.  You can possibly expect to see variations in the quality of the images depending on the angle from which the screen in viewed by the audience.

· Height. As much as possible, the screen must be within people’s eye level. You can base this on the average height of the people in your region, although it usually ranges from 165 to 175 cm. According to experts, there is about 20 degrees of attention zone within a person’s line of vision.  This means that if the screen is beyond that zone, it may go unnoticed. Hence, it is best to place the screen within that attention zone.

·Size of the store. If you are placing the digital signage inside your store, you must consider the width and length of your floor area or the farthest distance a customer can be from a wall. This will dictate how large your screen must be and the size of the font that you will use in your display. Your goal must be for the customer to be able to read what is on the screen even if he is far from it. You can use multiple screens as a solution if your shop occupies a large area.

·Lighting condition. The wall where you intend to affix the screen must be well illuminated. You can even use spotlights that are directed to the center of the screen to emphasize its presence. This way, even if a customer is busy with other activities, a passing glance on the area can attract his attention and draw him nearer.

·Location. Aside from placing the digital signage inside your store, you can also place it outside or in any other strategic location to reach your target market. For instance, if you are selling school supplies, you can place the signage near a school. You can also place one in your display window near the products that you are advertising so that customers will see the actual items right away. Highly populated public places are great locations for signages too, like train stations and airports.

By knowing these factors, it will be easier for you to find the best location and placement of your digital display. To ensure that you picked the right spot, test it yourself by viewing the display from different distances and angles. With this technique, you can avoid making any mistakes and you can make your advertisement a success.